Wednesday 20 November 2013

I knew make-up could expire but I've never really known how long it takes for products to go bad. I had to throw out my foundation recently because it started smelling a bit funny; I thought it was some of the new products I was using but I looked it up on the internet and found out that it's a sign it's expired. I've done a bit of research for you to let you know the usual life expectancy of make-up products.

A clear sign of how long your make-up lasts is on the product itself. I didn't know this until I started researching but there is a symbol on your cosmetics (on photo below, it's the sign below the barcode with a lid open and '24M' next to it) that tells you how long you should keep the product.

Look out for the sign on each of your products because it's useful to know when you should throw things out!

I've looked at the everyday products I use and this is their life expectancy:

1 year life expectancy

3-6 months

24 months

Creams (BB)
18 months

1 year

Blush (cream)
1 year

2-3 years

Be warned: you shouldn't always follow this guideline, sometimes make-up will need to be thrown out sooner. The signs you should look for are: colour change, change in consistency, dryness and smell.

I hope this post helps you in some way - researching has definitely helped me so now I'm off for a clear out in my make-up bag. 

much love, 


  1. I never knew makeup could expire?! haha such a helpful post

  2. I didn't know mascara expires so fast...great post! xoxo

  3. I can't believe that mascaras run out that fast! I payed £20 for mine! xo

  4. I throw my mascara out on a 3 month schedule. This is also why I only buy drugstore mascara, and wear falsies!

  5. I've never taken notice of make up expiry dates before, but I will now! Especially mascara, I didn't realise they expire so quick! Great post.

    samantha xx

  6. This is such an interesting and helpful post! So glad I came across it!
    Will definitely be checking my make up in the future!

    Laura xox

  7. This is really helpful! I think perhaps I should pay more notice to when I buy something and how long it's kept for! Thanks xx

  8. Hey! I've just found your blog via the twitter bblogger chat; you sent me your link. I've just been having a look through all of your posts. You have a really lovely blog, I especially loved this post- although I've now realised I have a lot of makeup needing to be binned!
    holly xxx

    1. Aww thank you so much :)

      Haha, researching this really worried me and I ended up throwing out lots of make-up! Xx

  9. This is perfect, sure saves some time to do ones own research.

    Thank you :-)